Customer Terms and Conditions

Version 1.2 - Last Updated: February 16, 2026

Effective Date: February 16, 2026

These Customer Terms and Conditions, (the “Terms”) form a binding agreement between you as a customer (“Customer”, “you”, or “your”) and Unbounded AB, (“Unbounded”, “we”, “us”, or “our”) regarding the access to and use of Unbounded’s Services as described below. Each of Unbounded and the Customer may be referred to as a “Party” and together as the “Parties”. Any terms defined in the Order Form shall have the same meaning when used in these Terms, unless expressly stated otherwise.

1. What Services are provided?

1.1 The Services

Unbounded offers a digital platform for conducting privacy-compliant, ad-based market and opinion research, as further described on Unbounded’s website unboundedsource.com (the “Services”). Through the Unbounded web-based application at dash.unboundedsource.com on Unbounded’s website (the “Platform”) the Customer can access the Services to design, launch, and analyze survey campaigns.

Customers can create customized surveys in the Platform by specifying questions or selecting from available templates. Instructions on how to place orders are described in the Platform. An order is accepted when the Customer receives an order confirmation from Unbounded in the Platform or by email. For the avoidance of doubt, Unbounded may, in their sole discretion, determine if and when an order is accepted. In case Unbounded rejects an order, the Customer will be provided with information on the reasons for the rejection and Unbounded and the Customer will together make reasonable efforts to try to find an alternative solution.

Unbounded may offer subscription-based monitoring services (the “Monitoring Services”) that enable the Customer to continuously or periodically measure selected market or audience metrics over time, including through dashboards, alerts, signal detection, and proposed follow-up surveys, as further described in the applicable Order Form. Follow-up surveys proposed in connection with Monitoring Services constitute separate services and are subject to separate approval, pricing, and acceptance.

Monitoring Services are delivered through defined sets of survey questions (“Monitoring Metrics” or “Metrics Packages”), which may be repeated or run on an ongoing basis to observe changes or trends over time. A Metrics Package may consist of up to the maximum number of questions specified in the applicable Order Form.

1.2 Service model

The Customer can find the from time-to-time applicable service specifications and pricing of the Services in the Platform or Order Form.

The Customer may place individual orders for survey projects through the Platform, either under a subscription model or an upfront payment model, as further specified in the Order Form.

All Monitoring Metrics and Metrics Packages are subject to Unbounded’s prior review and approval. Unbounded may, in its reasonable discretion, approve, reject, require modification of, or impose conditions on any Monitoring Metric or Metrics Package before or during the provision of the Monitoring Services.

In assessing feasibility, Unbounded may consider factors including, but not limited to:
(i) question length, format, and suitability for mobile and in-app environments;
(ii) number and type of questions;
(iii) targeting breadth, incidence rates, and respondent availability;
(iv) expected conversion rates, cost efficiency, and platform performance; and
(v) compliance with applicable laws, internal standards, and platform policies.

Inclusion of a Metrics Package in a monitoring plan or pricing tier does not constitute a guarantee that any specific Monitoring Metric will be accepted, feasible, or continuously deliverable.

During the term of the Agreement, Unbounded may request reasonable changes to, temporarily suspend, or discontinue the monitoring of any Monitoring Metric if it becomes technically infeasible, commercially impractical, non-compliant, or materially degrades respondent experience or platform integrity.

Where reasonably possible, Unbounded may propose a modified or functionally equivalent Monitoring Metric as a substitute. The suspension, modification, or discontinuation of an individual Monitoring Metric shall not constitute a breach of the Agreement and shall not, by itself, entitle the Customer to refunds or fee reductions, provided that the Monitoring Services continue to be made available in accordance with the applicable Order Form.

1.3 Deliverables

The deliverables to the Customer will consist of the anonymized responses from the respondents that are shared with the Customer in the form of raw data, (optionally) artificial intelligence (“AI”) output including synthetically-generated responses, and an analysis of the results presented in an online dashboard or in one or more downloadable formats (the “Deliverables”).

1.4 Support

The Customer may contact Unbounded for support from Monday to Friday during Swedish business hours, excluding any public holidays in Sweden, by email to support@unboundedsource.com.

1.5 No warranties

Unbounded does not assume any liability or provide any warranties regarding the Deliverables. Customer acknowledges that the Services and Deliverables are provided on an “as is” and “as available” basis, without express or implied warranties or conditions, such as title, non-infringement, merchantability, or fitness for a particular purpose. Unbounded does not guarantee that the Services will be uninterrupted, secure, error-free, or free of harmful output, or that AI output will be accurate, reliable, or suitable for your intended use.

Monitoring outputs, alerts, trend indications, and signal detections are provided for informational and decision-support purposes only and do not constitute guarantees, forecasts, or professional advice.

2. How can the Services be accessed and how is personal data processed?

2.1 Access and use of the Services

During the term of the Agreement, and subject to the Customer’s compliance with these Terms, the Customer is granted a non-exclusive, non-transferable, and non-sublicensable right to access and use the Services in accordance with the specifications set out in the Agreement. The Services may only be used by the Customer and the Authorized Users for the Customer’s internal business purposes.

To gain access to the Platform and the Services, the Customer must designate an administrator for the Customer’s Unbounded account. The administrator will have the ability to invite employees, consultants, and contractors within the Customer’s organization (“Authorized Users”) to create individual accounts and use the Services within the Customer’s account. An account is personal, and the Customer and its Authorized Users may not share accounts or account credentials or transfer or provide access to their accounts to others.

2.2 Personal data processing

In most cases, Unbounded will process personal data as part of providing the Services acting as a data controller. This includes the personal data of respondents to surveys, as well as data provided by the Customer, such as names of Customer representatives, their e-mail addresses, passwords, etc. How Unbounded processes personal data for its own purposes is described in the Ad Privacy Policy (available at unboundedsource.com/en/privacy-ad/) and the Website Privacy Policy (available at unboundedsource.com/en/privacy/). In some cases, however, Unbounded may process personal data on behalf of the Customer (for example where the Customer provides personal data for the purposes of conducting surveys). In such cases, the Customer acts as data controller and Unbounded as data processor. The Customer shall inform Unbounded in advance if it will provide personal data to be processed by Unbounded as a data processor under this Agreement and the Parties shall enter into a Data Processing Agreement (“DPA”), which will form an integral part of this Agreement.

3. The Dos and Don’ts

3.1 Customer obligations

The Customer agrees to:

With respect to Authorized access and security:

1. Ensure that only Authorized Users use the Services and that all Authorized Users comply with the Terms, applicable laws as well as any instructions regarding the use of the Service as provided from Unbounded from time to time, and the Customer shall be liable for any breach of these Terms by its Authorized Users;
2. Maintain the confidentiality of account credentials, prohibit account credential sharing or allowing unauthorized access to your account, and promptly report any suspected unauthorized access or use;

With respect to Data protection and privacy:

3. Comply with all applicable data-protection and privacy legislation, including laws protecting minors;
4. Not collect, request, or enter into surveys any directly identifying information (e.g., full name, address, telephone number, email, government ID, financial account number, or other identifiers that can directly reveal a person’s identity);
5. Not attempt to deanonymize, identify, or re-identify any survey respondent;

With respect to Survey content standards:

6. Not include advertising, marketing, or promotional content directed to respondents;
7. Not make misleading, deceptive, or fraudulent statements;
8. Not make promises or provide advice related to finance, insurance, investment, healthcare, or pharmaceuticals;
9. Not include questions or embedded content involving GDPR “special category” data (racial or ethnic origin, political opinions, religious or philosophical beliefs, trade-union membership, health or medical conditions, sex life, or sexual orientation) unless expressly approved in writing by Unbounded;
10. Not include content involving adult or sexual themes, pornography, nudity, violence, weapons, substance abuse, drugs, CBD or hemp, tobacco, vaping, gambling, hateful content, discriminatory content, offensive material, or content disparaging brands, persons, or organizations;
11. Ensure that all survey text, imagery, and embedded elements are appropriate for general audiences;
12. Review any AI-generated content for accuracy and compliance before submission;

With respect to Lawful and responsible use:

13. Not harass, defame, impersonate, or otherwise harm others, or use the Services in violation of any law, regulation, export control, or sanction;
14. Not copy, modify, reverse engineer, decompile, or create derivative works from the Services or their underlying code or algorithms, except where permitted by law;
15. Not use AI output without appropriate review in high-risk or sensitive contexts (including medical, legal, financial, or safety-critical uses);
16. Not use the Services or outputs to train, develop, or improve competing products or AI models;
17. Not upload, store, or transmit viruses, malicious code, spam, or other harmful or unlawful material; and
18. Not bypass or disable any security, usage, or access controls, or use automated tools (including bots, scrapers, or crawlers) to access or interact with the Services without written authorization.

If the Customer or any of Authorized Users violate these Terms or use the Services in a way that, in Unbounded’s reasonable opinion, is harmful to Unbounded or any third party, Unbounded is entitled to restrict or block the Customer’s access to the Services.

3.2 Customer Material

The Services include features where the Customer and its Authorized Users may provide Unbounded with documents, files, text, and other material (“Customer Material”) for the purpose of creating surveys which may include questions, response choices, embedded creative content such as imagery, question sequence and ordering, and conditional logic which would govern which questions and response choices appear. The Customer shall not upload or distribute any Customer Material that infringes third-party intellectual property rights. By providing Unbounded with the Customer Material, the Customer warrants that it owns the Customer Material or has authorization to use it, and that the Customer Material does not violate any laws or third-party rights. Unbounded reserves the right to remove any Customer Material if it comes to Unbounded’s attention, or if Unbounded reasonably believes that the Customer Material uploaded to the Service violates any laws or third-party rights, or is abusive, harmful, or otherwise inappropriate.

4. What are the payment terms?

4.1 Fees

For the Services provided under this Agreement, the Customer shall pay the fees quoted in the Order Form (the “Fees”). All Fees are quoted exclusive of value-added tax (VAT) and other additional taxes and charges.

4.2 Payment terms

The Customer shall pay the applicable Fees by invoice. All payments for subscription or recurring services shall be made in advance within 30 days from the invoice date, and any payments for ad hoc services shall be made in arrears within 30 days from the invoice date. In the event the Customer fails to pay the invoice on the due date, Unbounded shall be entitled to charge for payment reminders, collection charges, and late payment interest. Any late payment shall be subject to a fixed interest rate of 8% until the payment is made in full. Unbounded may suspend or limit the Customer’s access to, and use of, the Services if the payment of an invoice is overdue.

4.3 Fee adjustments

Unbounded reserves the right to adjust the Fees annually in line with the applicable consumer price index (CPI) or another relevant official inflation measure. Any such adjustment shall be notified to the Customer no later than three (3) months before the new fee takes effect. If the Customer does not accept the fee adjustment, either Party may terminate this Agreement in accordance with the termination provisions herein.

5. Who owns what?

5.1 Unbounded’s intellectual property

Ownership of all intellectual property rights related to the Services, the Platform, and any derivatives, enhancements, or improvements thereof vest exclusively in Unbounded and, or as the case may be, its suppliers or licensors. Nothing in the Agreement shall be construed as transferring or assigning any title or ownership of any intellectual property rights in the Services or the Platform, from Unbounded to the Customer.

5.2 Deliverables

Unless otherwise agreed in writing, Unbounded retains all rights, title, and interest in and to the Deliverables, including any ownership and intellectual property rights therein. Subject to the Customer’s full payment of all applicable Fees, the Customer is granted a revocable, non-exclusive, non-transferable, non-sublicensable, and worldwide right to use the Deliverables for its internal business purposes (which, for the avoidance of doubt, shall include sharing the Deliverables with third parties subject either to payment or free of charge).

5.3 Customer Material

The Customer retains all rights, title, and interest in and to the Customer Material. Unbounded is granted a worldwide, non-exclusive, royalty-free right to use, process, modify, analyze, display, copy, store, and otherwise exploit the Customer Material for Unbounded’s business purposes including to operate, maintain, and improve the Services, to develop and train artificial intelligence and machine learning models, to create benchmarks, analytics, and insights, and for any other lawful business purpose. In doing so, Unbounded may use aggregated or generalized patterns learned from Customer Material to improve the quality of survey design and question formulation across the Platform, but Unbounded does not share Customer Material verbatim or in identifiable form from one Customer with any other Customer. All models and systems are subject to internal safeguards and review processes designed to prevent the unintentional disclosure or replication of any Customer’s proprietary content. Unbounded processes Customer Material for AI and machine learning training under a legitimate interest lawful basis, consistent with GDPR and the EU AI Act.

5.4 Service Data

Unbounded retains all rights, title, and interest in and to all know-how, statistics and data derived or generated from the Services in perpetuity. This includes aggregated data such as analytics, usage logs, data generated as the Customer uses the Platform (including, but not limited to, Customer prompts), and anonymized insights generated from the Customer's and its Authorized Users’ use of the Platform and Services (collectively “Service Data”).

5.5 Use of Deliverables and Service Data

Unbounded may freely use, reproduce, modify, aggregate, analyze and otherwise exploit the Deliverables and the Service Data for any purpose, including without limitation for operating, improving, and developing the Services, creating new products or services, conducting analysis, and generating aggregated or anonymized datasets.

Unbounded may further, for efficiency and data quality purposes, reuse anonymized responses to substantively identical questions across Customers, provided that such reuse does not disclose or identify any Customer Material or individual respondent. For the avoidance of doubt, Customer-specific reports, compilations, and analytics generated specifically for a Customer as part of the Deliverables will not be disclosed or shared with other customers in their original or identifiable form.

5.6 Use of Customer trademarks

During the term of this Agreement, Unbounded shall have the non-exclusive, non-transferable, and royalty-free right to use Customer’s trademarks and logos for performing its obligations under this Agreement and for marketing purposes, in accordance with the Customer’s written guidelines.

5.7 Feedback

Unbounded will be entitled to unrestrictedly use any feedback, comments, ideas, proposals, and suggestions for improvements of the Services (“Feedback”) provided by the Customer for any purpose and without providing any compensation or other attribution or acknowledgement to the Customer.

6. What about liability?

6.1 Limitation of liability

Neither Party shall be liable for any indirect, special, incidental, or consequential damages, such as loss of profit or data, arising from the use or performance of the Services, or any non-performance under this Agreement. Each Party's liability for each year is capped to an amount equal to the total Fees paid or payable by the Customer to Unbounded under this Agreement during the preceding twelve (12) months. Despite the limitations set forth in this Clause 6, neither Party shall be exempted from liability for gross negligence, wilful misconduct, or any other liability which cannot be excluded or limited under applicable law.

6.2 Indemnification

The Customer agrees to indemnify and hold Unbounded harmless from any claims, damages, losses, or expenses (including reasonable legal fees) arising out of or related to: i) the Customer’s misuse of the Services (including but not limited to breach of the Service Policy; ii) Customer’s failure to comply with applicable laws or regulations; iii) the Customer’s violation of the terms of any relevant third-party or infrastructure provider; and/or any content or Customer Material Data that the Customer provides, including claims of infringement, misappropriation, or violation of third-party rights.

7. For how long does the Agreement apply?

7.1 Term and termination

The Agreement shall remain in force from the date of signature of the Order form and remain effective until terminated, in accordance with the terms of the Order Form or this Clause 7.

If the Customer has purchased a subscription service model, the Agreement shall remain in force for the initial subscription period set out in the Order Form (the “Initial Term”). At the end of the Initial Term, or any renewal term, the Agreement will be automatically renewed for successive periods of the same duration (i.e., monthly or annually) if not terminated by a Party in writing at least three (3) months prior to the end of the then current term.

7.2 Unbounded’s termination rights

Unbounded may terminate this Agreement with immediate effect by giving written notice to the Customer if:

1. the Customer commits a material breach of this Agreement that is not remedied within 30 days of receiving written notice; or
2. the Customer is unable to pay its debts when they are due or admits inability to pay its debts, becomes insolvent, files for bankruptcy, or undergoes similar proceedings.

7.3 Customer’s right pursuant to EU Data Act

Notwithstanding Clause 7.1, and in accordance with Regulation (EU) 2023/2854 of the European Parliament and of the Council of 13 December 2023 (“Data Act”), the Customer shall have the right to request for the transfer of its data to another provider or to have its data deleted, at any time, subject to two (2) months’ written notice to Unbounded. Unbounded shall provide reasonable assistance to support the data transfer or deletion process.

Unbounded may charge the Customer fees for the transfer and/or deletion of such data only to the extent permitted under the Data Act, including reasonable direct costs incurred by Unbounded due to such transfer and/or deletion. Additionally, if the Agreement is terminated early pursuant to the Customer’s enforcement of its’ rights under the Data Act, the Customer shall compensate Unbounded for any non-recoverable costs related to the remaining term of the Agreement and any other reasonable costs directly resulting from the early termination. Unbounded shall provide an itemized invoice within 14 days of receiving the termination notice, and the Customer shall pay the invoiced amount within 30 days of the invoice date.

7.4 Effects of termination

Upon termination of this Agreement, the Customer shall immediately cease using the Services and Platform. For the avoidance of doubt, the Customer remains obligated to pay for any Services already ordered, delivered, or work commenced prior to the termination date, including but not limited to time spent and costs incurred.

If requested by the Customer within two (2) months from the last date of the Agreement, Unbounded will return to the Customer (or otherwise make available functionality for the Customer to download) a copy of the Customer’s data (i.e. user reports, usage statistics and Customer Material) in a commonly used, machine-readable format.

8. Other good things to know?

8.1 Entire agreement

This Agreement constitutes the entire agreement between the Parties and supersedes all prior discussions and agreements between the Parties relating to the matters dealt with herein.

8.2 Order of precedence

In the event of any conflict or inconsistency between an executed Order Form and these Terms, the Order Form shall prevail to the extent of such conflict. In the event of any conflict between these Terms and any policy, exhibit, or addendum (including any DPA), these Terms shall prevail unless expressly stated otherwise in such document. For the avoidance of doubt, no terms or conditions contained in any purchase order or other business form issued by the Customer shall modify this Agreement unless expressly agreed in writing by Unbounded.

8.3 Confidential information

The Parties agree to treat all non-public information of the other Party as confidential and not to use such confidential information for any purpose other than for use of the Services and performing their obligations under these Terms. Neither Party may disclose confidential information of the other Party to any third party without the prior consent of the providing Party, except: (i) to its employees, affiliates, professional advisers, or subcontractors who need to know the information for the purposes of this Agreement and who are bound by confidentiality obligations no less protective than those herein; or (ii) as required to comply with applicable law, regulation, or a valid order of a court or governmental authority, provided that the receiving Party (to the extent legally permitted) gives prompt written notice to the disclosing Party to allow it to seek protective measures. The confidentiality obligations in this Clause 8.2 shall remain in force for two (2) years after termination of the Agreement, except for trade secrets, which shall be protected without limitation in time.

8.4 Unforeseen events

Unbounded shall not be liable for failure or delay in providing the Services or performing any other obligations under these Terms if such failure or delay is due to circumstances beyond Unbounded’s reasonable control.

8.5 Platform availability

Unbounded uses commercially reasonable efforts to ensure that the Platform is available 24/7, however Unbounded does not warrant that Platform access will be uninterrupted, that it is error-free, or that defects will be corrected. The Platform is continuously developed and Unbounded may need to perform maintenance work relating to the Services from time to time.

8.6 Governing law and dispute resolution

This Agreement shall be governed by the substantive law of Sweden, excluding any conflict of laws principles. Any dispute, controversy, or claim arising out of or in connection with this Agreement, or the breach, termination, or invalidity thereof, shall be finally settled by arbitration administered by the Stockholm Chamber of Commerce Arbitration Institute (the “SCC”). The Rules for Expedited Arbitrations shall apply, unless the SCC in its discretion determines that the Arbitration Rules shall apply. In the latter case, the SCC shall also decide whether the Arbitral Tribunal shall be composed of one or three arbitrators. The seat of arbitration shall be Stockholm and the language to be used in the arbitration proceedings shall be English.

8.7 Unenforceability

If any provision of this Agreement shall be held by a court of competent jurisdiction to be illegal, invalid, or unenforceable, the remaining provisions shall remain in full force and effect.

8.8 Assignment

Neither Party may assign this Agreement to a third-party without the other Party’s written consent. For the avoidance of doubt, what is set out in this Clause 8.7 does not restrict Unbounded’s right to assign its right for payment under this Agreement to a third-party.

8.9 Changes to the Terms

Unbounded may update these Terms from time to time by posting an updated version to the Platform and/or on Unbounded’s website, whereupon such changes will become effective. The Customer is responsible for reviewing the changes and understanding their implications.

9. How to reach Unbounded?

Have any questions or need help? Feel free to get in touch via email to support@unboundedsource.com.

Company information:
Unbounded AB, reg.no 559503-2854
Tre Liljor 3, 113 44 Stockholm
Sweden

Revision History

Version 1.0 - Last Updated: November 5, 2025

Version 1.1 - Last Updated: February 11, 2026

Version 1.2 - Last Updated: February 16, 2026